Proof Point
Hands-free interaction identified by Pew Research Center as major reason for Americans using digital voice assistants
Reasons For Using Voice-Enabled Digital Assistants by American Adults
2018 (percentage)
| Note: | Based on Pew Research Center's American Trends Panel May 2017 Survey, covering 4,135 U.S. adults, with 2.6% margin of error. |
Proof Point Findings
- Voice-Enabled Digital Assistant – Artificial intelligence application that uses voice recognition, natural language processing, and speech synthesis to converse with users and assist in completing tasks (e.g. Siri, Alexa, Google Assistant)
- Hands-Free Usage – Pew Research Center found 83% of Americans use voice-enabled assistant because they allow hands-free interaction with device and applications
- Other Reasons – Respondents also highlighted other top reasons for using digital assistants as being fun to use (62%) and more natural than typing (60%)
- Key Growth Drivers – Include increasing adoption of virtual assistants, improving network connectivity, and growing consumer demand for solutions that will provide convenience and improve accessibility
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Accelerator |
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Sector |
Telecommunications
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Source |
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Date Last Updated |
May 8, 2018
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