Proof Point
Two-thirds of U.S. consumers and business executives in IBM survey value security more than privacy in online interactions with companies in 2018
Privacy vs. Security: Attribute Consumers Value More
2018 (percentage of U.S. respondents)
| Note: | Data based on IBM's survey of 2,039 U.S. respondents, aged 18 above. Question: Which attribute of companies/organizations you interact with do you value more? |
Proof Point Findings
- Greater Focus on Security – 66% of U.S. consumers surveyed by IBM value security greater, keeping their private data from being accessed by hackers, with percentage higher among older adults aged 55 and above (71%) compared to younger cohorts
- Restricted Data Use – 40% of business executives and 37% of those aged 18-54 do not want companies to use their data for purposes they did not agree to, greater than 34% for average U.S. respondent
- Key Growth Drivers – Include increasing volume and value of consumer data, growing number of data privacy breaches and cybersecurity-related incidences, and intensifying competition to provide personalized service and experience
|
Accelerator |
|
|
Market Disruption |
|
|
Sector |
Cross-sector
|
|
Source |
|
|
Date Last Updated |
February 5, 2019
|
