Proof Point
Investors concerned with lack of established market for augmented and virtual reality products, according to 80% of startup founders surveyed by Perkins Coie and Upload
Potential Investor Concerns on AR/VR Startups According to Founders
2016 (percentage of respondents)
| Note: | Data based on Perkins Coie and Upload’s 2016 Augmented and Virtual Reality Survey covering 653 startup founders |
Proof Point Findings
- Virtual Reality – Hardware (e.g. head mounted display) and software applications enabling computer-generated simulations of reality
- Augmented Reality – Computer technology that integrates virtual information into user’s environment in real-time
- Lack of Established Market – Significant majority (80%) of respondents said lack of established market for augmented and virtual reality technologies concerns potential investors
- Technology and Competition – Few startup founders also believe potential investors wary about untested technology (24%) and too much competition from startups with similar products (13%)
- Key Drivers – Driven initially by new hardware devices introduced to consumers, shifting toward software as capabilities advance, penetration increases, costs decline, and new applications are developed
|
Accelerator |
|
|
Sector |
Information Technology
|
|
Source |
|
|
Date Last Updated |
August 26, 2017
|
