Proof Point
KPMG survey found more than 30% of world's largest consumer retailers and manufacturers expect to have fully integrated omni channels by 2018
Business Sales Channels of World's Largest Consumer Retailers and Manufacturers
2016 – 2018F (percentage)
| Note: | Data from KPMG’s Global Consumer Executive Top of Mind Survey of 400 world’s largest consumer retailers and manufacturers |
Proof Point Findings
- Omni-Channel Business – Multichannel business with sales approach that provides customer seamless shopping experience
- Rising Omni Businesses – 7% of respondents currently with fully integrated omni business model, with another 24% expected to follow by 2018
- Additional Channels – Almost all respondents expect to have multiple sales channels by 2018, with 43% expected to be seamlessly integrated
- Key Growth Drivers – Include rising consumer demand for faster, easier, and seamless shopping experience, proliferation of cloud-based retail tools and applications, intensifying competitive environment, and rapidly advancing digital technologies
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Market Disruption |
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Business Model and Practices Business Model |
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Sector |
Wholesale and Retail Trade
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Source |
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Date Last Updated |
September 1, 2017
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