Biggest Challenges Facing VR/AR Industry

Biggest Challenges Facing VR/AR Industry

Proof Point

Lack of content top challenge facing virtual and augmented reality, according to 37% of respondents in Perkins Coie and Upload survey

Biggest Challenges Facing VR/AR Industry

2016 (percentage of respondents)

Note: Data based on Perkins Coie and Upload’s 2016 Augmented and Virtual Reality Survey covering 653 startup founders, established technology company executives, and investors in virtual and augmented reality

Proof Point Findings

  • Augmented Reality – Computer technology that integrates virtual information into user’s environment in real-time
  • Augmented Reality – Computer technology that integrates virtual information into user’s environment in real-time
  • Lack of Content – Not enough content to sustain user interest identified as key challenge facing augmented and virtual reality industry
  • Consumer and Business Reluctance – 23% of respondents also mentioned market acceptance among consumers and businesses as another challenge
  • Technology Limitations – One in five respondents think limitations in current versions of technology also hindering mainstream adoption of virtual and augmented reality
  • Key Drivers – Driven initially by new hardware devices introduced to consumers, shifting toward software as capabilities advance, penetration increases, costs decline, and new applications are developed

Accelerator

Sector

Information Technology

Source

Date Last Updated

August 26, 2017

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