Proof Point
Morgan Stanley estimates that augmented reality applications and related services can add $118 billion revenue for mobile services companies from 2019 to 2020
Augmented Reality Impact on Global Mobile App Revenue
2012 – 2020F (US$ billions)
Proof Point Findings
- Mobile Services Revenues – Revenue from development of mobile apps, as well as services delivered through smartphone devices, including or excluding augmented reality applications
- Augmented Reality (AR) – Computer technology that integrates virtual information into user’s environment in real-time
- Overall Growth – Revenue coming from mobile apps and services, including augmented reality, expected to grow 23% annually between 2012 and 2020, from $134 billion to $686 billion, compared to 21% annual growth if augmented reality is excluded
- $118 Billion Opportunity – Augmented reality applications and related services can add $118 billion more to revenues of services companies from 2019 to 2020
- Key Growth Drivers – Include greater adoption of augmented reality technology and applications, increased development of AR apps and services, improving AR technology features and use cases, and heightening competition from major AR technology platforms Apple and Google
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Accelerator |
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Business Model and Practices Business Model |
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Sector |
Information Technology
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Source |
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Date Last Updated |
September 27, 2018
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