Proof Point
More than half of North American marketing companies surveyed by GumGum believe artificial technology applications are somewhat to very effective for daily operations in 2017
AI Effect on Daily Operations According to North American Marketing Companies
2017 (percentage)
| Note: | Data from GumGum’s 2017 survey of 400 advertising and marketing executives in media companies in North America |
Proof Point Findings
- Artificial Intelligence – Software technologies autonomously performing tasks equal to or better than humans
- Effective Application – 58% of marketing executive in media companies surveyed by GumGum in 2017 said that application of AI technologies to daily operations have been somewhat to very effective
- Non-Effective Application – Only three in ten believe that applying AI on marketing initiatives was not effective
- Key Growth Drivers – Include accelerating sophistication of AI-based applications, increasing business adoption of AI technologies to improve processes, and growing demand to leverage customer and business data to become more competitive
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Accelerator |
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Business Model and Practices Business Model |
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Sector |
Media and Entertainment
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Source |
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Date Last Updated |
December 17, 2018
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