Proof Point
Most U.S. adult Youtube users surveyed by Pew Research Center found Youtube important in helping them figure out how to do new things in 2018
Importance of Youtube in Doing Selected Activities According to U.S. Adult Youtube Users
May to June 2018 (percentage)
| Note: | Data from Pew Research Center’s survey of 4,594 U.S. adults between May 29 and June 11, 2018 |
Proof Point Findings
- Learning New Activities – 86% of respondents in Pew Research Center survey found Youtube somewhat to very important in helping them figure out things they haven’t done before in 2018
- No Specific Task – Two in three U.S. adult users also find Youtube important in passing time
- Becoming More Informed – At least half of respondents also believe the website is important in acquiring more information, helping them decide whether to buy particular product or not, as well as understanding world events
- Key Growth Drivers – Include growing user preference for online media channels, improving network connectivity and increasing volume of available video content
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Date Last Updated |
December 14, 2018
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