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Briefing
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- On-Demand Online Retail Service – Walmart partnering with Google to allow customers to order hundreds of thousands items online using voice-enabled Google Assistant and online retailer service Google Express' mobile app or website, beginning September 2017
- Personalized Ordering – Integrates with Google Express that enables personalized shopping by providing recommendations, drawing insights from customers’ previous online and in-store purchase, such as preferred brand and quantity
- Future Plans – Include leveraging 4,700 stores and distribution network across U.S. by 2018 to establish new customer experiences, such as in-store pick-up option and voice-enabled grocery shopping
- Other Retailers Leveraging Express – Costco and Bed, Bath & Beyond other brick-and-mortar retailers leveraging Google Express’ online shopping and delivery platform
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Accelerator
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Market Disruption
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Business Model and Practices
Business Model
and Practices
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Sector
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Consumer Non-Durables, Wholesale and Retail Trade
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Organization
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Google Inc., Walmart Stores Inc.
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Source
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Ramaswamy, S., "Shop Walmart and more of your favorite stores, faster",
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Neuman, S., "Walmart, Google join forces in online fight against Amazon",
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Lore, M., "Walmart, Google partner to make shopping even easier – here’s how",
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Jones, C. and Guynn, J., "'No thanks, Alexa.' Walmart teams with Google to offer voice shopping",
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AcceleratingBiz analysis
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Original Publication Date
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August 23, 2017
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