Social media site Facebook piloting subscriptions inside Groups which let members access exclusive content

Briefing

Social media site Facebook piloting subscriptions inside Groups which let members access exclusive content

June 28, 2018

Briefing

  • Group Subscriptions – Social media giant Facebook testing subscription service inside Groups, which will let admin or group managers provide exclusive content to users in exchange for subscription fee
  • Selected Groups – Service to roll out initially in select groups, including: Organize My Home, which helps subscribers declutter their home, for $14.99 per month; Grown and Flown Parents: College Admissions and Affordability, group that helps high school parents prepare for college applications, for $29.99; and Meal Planning Central Premium, which makes meal plans, for $9.99
  • Availability – Users will be able to sign up and manage their subscriptions through Facebook app on iOS and Android

Accelerator

Business Model and Practices

Business Model
and Practices

Sector

Information Technology

Organization

Facebook Inc.

Source

Original Publication Date

June 20, 2018

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