PepsiCo partnered with robot startup Robby Technologies to launch snack deliveries using robots at University of Pacific in California

Briefing

January 23, 2019

Briefing	Snackbots – Food and beverage company PepsiCo launched snackbots, delivery robots for snacks, at University of Pacific at Stockton, California on January 3, 2019 Partnership – Working in partnership with robot startup Robby Technologies, which will supply robots Features – Can travel more than 20 miles on single charge, has camera and headlights for navigation, as well as capability to handle curbs and steep hills Mobile App – Customers can order through mobile app between 9 am to 5 pm, from more than 50 designated areas across 175-acre campus Merchandise – Includes Smartfood Delight, Baked Lay's, SunChips, Pure Leaf Tea, bubly, LIFEWTR and Starbucks Cold Brew
Accelerator	Robotics
Market Disruption	Next-Generation Logistics
Business Model and Practices Business Model and Practices	Evolved Distribution Channels
Sector	Food and Beverage, Information Technology
Function	Sales and Distribution Channels
Organization	PepsiCo Inc., Robby Technologies
Source	Kraus, R., "PepsiCo’s new food delivery robots are every college stoner’s dream", Mashable, http://mashable.com/; Dent, S., "PepsiCo is using robots to deliver snacks to college students", Engadget, https://www.engadget.com/; "PepsiCo's Hello Goodness snackbot is Off to College," PR Newswire, http://www.prnewswire.com/; AcceleratingBiz analysis
Original Publication Date	January 3, 2019

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