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Briefing
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- Adapt Huarache – Nike announced it will release new Adapt Huarache shoes, redesigned version of original Nike Huarache launched in 1991, on September 13, 2019 in SNKRS app and select retailers
- Self-Lacing Technology – Has motor that can be controlled through Nike Adapt app, Apple Watch or Siri allowing users to lace or unlace shoes
- Fit Settings – Users can select different presets for various foot types and activities, such as tighter fit when exercising or looser fit when at home
- Customizable LED Lights – Allows wearers to change color of LED lights on shoes to personalize and/or enhance visibility or select based on presets
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Accelerator
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Market Disruption
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Sector
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Consumer Durables, Consumer Non-Durables
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Organization
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Nike Inc.
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Source
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Original Publication Date
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August 29, 2019
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