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Briefing
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- Marcel – Microsoft and advertising firm Publicis developed Marcel, platform of apps that leverage artificial intelligence, social networking tools, voice recognition, and predictive analytics to help Publicis’ 80,000 employees collaborate more
- Daily Six – Provides content tailored to user, including updates from current account, suggestions for creative activities, and reading recommendations
- Expert Match – Leverages Cortana, Microsoft’s artificial intelligence assistant, to connect employees needing advice or mentorship to those within organization that can help out
- Open Brief – Enables external clients to request for input or offer work while allowing employees with skillset to pitch or offer to work on them, also powered with artificial intelligence
- Timeline – Apps have been trialed with 100 Publicis employees and is scheduled to roll out to rest of staff by 2019
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Accelerator
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Business Model and Practices
Business Model
and Practices
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Sector
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Media and Entertainment
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Organization
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Microsoft Corp., Publicis Groupe S.A.
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Source
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Original Publication Date
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May 24, 2018
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