Japan-based First Airlines offers virtual travel experience, simulating vacations to Paris, Rome, Hawaii and New York using virtual reality and in-flight service

Briefing

Japan-based First Airlines offers virtual travel experience, simulating vacations to Paris, Rome, Hawaii and New York using virtual reality and in-flight service

February 26, 2018

Briefing
  • Virtual Airline – First Airlines launches on-ground virtual travel experience in Japan to destinations around world, including Paris, Rome, Hawaii, and New York, leveraging virtual reality technology and in-flight airline service
  • Full Travel Experience – Offers full on-board service, including first- or business-class seats, four-course meals that depend on destination, and 360-degree virtual tour of chosen location after two-hour virtual flight
  • Target Audience – Aims to serve people who can not go on actual vacations due to time, cost or health constraints
  • Commercial Availability – Available for reservation through April 2018, with ticket costing 5,980 yen ($56) for first class experience and 4,980 yen ($46) for business class

Accelerator
Virtual and Augmented Reality

Business Model and Practices

Business Model
and Practices
Unique Value Propositions

Sector
Accommodation and Travel

Organization
First Airlines

Source

Original Publication Date
February 19, 2018

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