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Briefing
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- Google Go – Google launched new data-friendly search app for mobile users in bandwidth-constrained emerging markets, with new search features for better discovery experience
- Tech Advancements – Five-megabyte mobile search app that includes offline support, catering to intermittent connections and lower-end mobile devices common in emerging markets, like India
- New Search Features – Include expanded Featured Snippets, which provide quick answer to search question, plus related content and suggested search topics, and improved functionality of Knowledge Panel, which provides additional information to most relevant topic that addresses search query
- Expected Outcome – Provide better search and discovery experience for emerging markets
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Accelerator
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Sector
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Information Technology
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Organization
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Google Inc.
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Source
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Original Publication Date
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December 5, 2017
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