Domino’s releases chatbot DRU to take pizza orders in Australia, first time company adopts artificial intelligence and machine learning

Briefing

March 31, 2017

Briefing	Order Taking Chatbot – Releases chatbot Domino’s Robotic Unit (DRU) in Australia to take pizza orders, freeing workers to make pizzas Voice and Text Activated – Mobile app lets people speak to order with text-chat version available on Domino’s website Artificial Intelligence Enabled – Signifies Domino’s first foray into artificial intelligence and machine learning, which can be leveraged for other future applications Future Features – May include giving advice, such as how many pizzas to order for 15 visitors, for example, as well as upselling items and promotional campaigns Drone Delivery Test – Delivered pizza to customer by drone on November 2016, though no plans to commercialize soon
Accelerator	Artificial Intelligence
Business Model and Practices Business Model and Practices	Data, Interfaces and Algorithms, Evolved Distribution Channels
Sector	Information Technology, Wholesale and Retail Trade
Organization	Domino's Pizza Inc.
Source	Head, B., "Domino’s Australia says hello to chatbots", ComputerWeekly.com, http://www.computerweekly.com/; Reid, D., "Domino’s delivers world’s first ever pizza by drone", CNBC, http://www.cnbc.com/; Preimesberger, C., "Domino's pizza now using pizza chatbot down under", eWEEK, http://www.eweek.com/; AcceleratingBiz analysis
Original Publication Date	March 9, 2017

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