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Briefing

0	Clothing retailer Gap Inc. partnered with technology giant Microsoft to migrate applications and systems to cloud November 26, 2018

Briefing:

Retail Digitization – Clothing brand Gap Inc. entered into multi-year strategic partnership deal with technology company Microsoft to accelerate digitization of retail environment and operations by migrating systems to cloud
Cloud Migration – Plans to migrate hundreds of applications to Microsoft’s cloud service Azure from 2018 onwards, starting with critical inventory, store, and site management systems
Understanding Customers – Will centralize company’s data on Microsoft Azure, allowing Gap to apply advanced analytics, data visualization, and machine learning to better understand and market to customer preferences
Work Collaboration – Adopting Microsoft 365 solutions to help employees collaborate across brands and channels, speeding up work and increasing efficiency

Accelerators: Cloud-Based Services , Big Data and Analytics

Market Disruption: Customized, On-Demand Offerings

Business Models and Practices: Data, Interfaces and Algorithms , Leveraged Third-party Assets , Optimized Supply Chain , Collaboration Platforms , Real-Time Dashboards

Sectors: Information Technology, Wholesale and Retail Trade, Consumer Non-Durables

Organizations: Microsoft Corp., Gap Inc.

Source:

Ho, V., "Jeans, activewear, cloud: Gap Inc. partners with Microsoft to create a more seamless shopping experience",

Microsoft, https://www.microsoft.com/;
"Gap Inc. accelerates digital transformation with Microsoft Cloud,"

Microsoft, https://www.microsoft.com/;
Krazit, T., "Microsoft Azure finds another retail customer, signs Gap to multiyear deal",

GeekWire, https://www.geekwire.com/;
AcceleratingBiz analysis

Original Publication Date: November 9, 2018

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