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Briefing
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- Retail Digitization – Clothing brand Gap Inc. entered into multi-year strategic partnership deal with technology company Microsoft to accelerate digitization of retail environment and operations by migrating systems to cloud
- Cloud Migration – Plans to migrate hundreds of applications to Microsoft’s cloud service Azure from 2018 onwards, starting with critical inventory, store, and site management systems
- Understanding Customers – Will centralize company’s data on Microsoft Azure, allowing Gap to apply advanced analytics, data visualization, and machine learning to better understand and market to customer preferences
- Work Collaboration – Adopting Microsoft 365 solutions to help employees collaborate across brands and channels, speeding up work and increasing efficiency
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Accelerator
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Market Disruption
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Business Model and Practices
Business Model
and Practices
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Sector
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Consumer Non-Durables, Information Technology, Wholesale and Retail Trade
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Organization
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Gap Inc., Microsoft Corp.
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Source
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Ho, V., "Jeans, activewear, cloud: Gap Inc. partners with Microsoft to create a more seamless shopping experience",
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"Gap Inc. accelerates digital transformation with Microsoft Cloud,"
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Krazit, T., "Microsoft Azure finds another retail customer, signs Gap to multiyear deal",
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AcceleratingBiz analysis
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Original Publication Date
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November 9, 2018
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