Apple reportedly acquired Canadian augmented reality headset startup Vrvana for $30 million

Briefing

Apple reportedly acquired Canadian augmented reality headset startup Vrvana for $30 million

November 25, 2017

Briefing

  • $30 Million Acquisition – Apple reportedly acquired Canada-based augmented reality headset firm Vrvana for $30 million, according to TechCrunch
  • Vrvana’s Technology – Unreleased Totem headset mixes augmented reality and virtual reality in single “extended reality” device, with six degrees of freedom tracking for determining device’s position in 3D space, and forward-facing cameras that replicate real world on OLED displays
  • Apple’s AR Plans – Plans to ship augmented reality headset in 2020
  • Other Apple AR/VR Acquisitions – Include eye tracking firm SMI, mobile tech developer Flyby Media, augmented reality firm Metaio, artificial intelligence startup Emotient, and motion capture technology maker Faceshift

Accelerator

Sector

Information Technology

Organization

Apple Inc., Emotient Inc., Faceshift, Metaio, SensoMotoric Instruments (SMI), Vrvana

Source

Original Publication Date

November 21, 2017

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