Apple reportedly acquired Canadian augmented reality headset startup Vrvana for $30 million

Briefing

November 25, 2017

Briefing	$30 Million Acquisition – Apple reportedly acquired Canada-based augmented reality headset firm Vrvana for $30 million, according to TechCrunch Vrvana’s Technology – Unreleased Totem headset mixes augmented reality and virtual reality in single “extended reality” device, with six degrees of freedom tracking for determining device’s position in 3D space, and forward-facing cameras that replicate real world on OLED displays Apple’s AR Plans – Plans to ship augmented reality headset in 2020 Other Apple AR/VR Acquisitions – Include eye tracking firm SMI, mobile tech developer Flyby Media, augmented reality firm Metaio, artificial intelligence startup Emotient, and motion capture technology maker Faceshift
Accelerator	Virtual and Augmented Reality
Sector	Information Technology
Organization	Apple Inc., Emotient Inc., Faceshift, Metaio, SensoMotoric Instruments (SMI), Vrvana
Source	Matney, L., "Apple acquired augmented reality headset startup Vrvana for $30M", TechCrunch, https://techcrunch.com/; Miller, C., "Apple acquires AR startup Vrvana for $30M as it continues work on its own AR headset", 9to5Mac, https://9to5mac.com/; Campbell, M., "Apple reportedly acquires Canadian AR headset startup Vrvana for $30M", AppleInsider, http://appleinsider.com/; AcceleratingBiz analysis
Original Publication Date	November 21, 2017

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