Apple plans to introduce original programming to Apple Music as company tries to offset slowing iPhone sales

Briefing

Apple plans to introduce original programming to Apple Music as company tries to offset slowing iPhone sales

March 20, 2017

Briefing

  • Original Content Programming – Plans to release original television shows and movies through Apple Music
  • Scripted Television – Engaged with Hollywood producers to purchase rights to scripted television programs, which it plans to debut by end of 2017
  • Existing Original Content – Includes music-related shows and documentaries, “Carpool Karaoke,” and upcoming series on Dr. Dre
  • Slowing iPhone Business – Seeks new growth strategies to offset iPhone and iPad sales decline, with company missing internal revenue targets in 2016, first time in seven years
  • Apple Music Growth – Saw 22% revenue growth for quarter ended September 24, with more than 20 million subscribers as of December 2016

Accelerator

Market Disruption

Sector

Information Technology, Media and Entertainment

Organization

Apple Inc.

Source

Original Publication Date

January 12, 2017

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