Apple plans to introduce original programming to Apple Music as company tries to offset slowing iPhone sales

Briefing

March 20, 2017

Briefing	Original Content Programming – Plans to release original television shows and movies through Apple Music Scripted Television – Engaged with Hollywood producers to purchase rights to scripted television programs, which it plans to debut by end of 2017 Existing Original Content – Includes music-related shows and documentaries, “Carpool Karaoke,” and upcoming series on Dr. Dre Slowing iPhone Business – Seeks new growth strategies to offset iPhone and iPad sales decline, with company missing internal revenue targets in 2016, first time in seven years Apple Music Growth – Saw 22% revenue growth for quarter ended September 24, with more than 20 million subscribers as of December 2016
Accelerator	Content Creation, Sharing and Consumption
Market Disruption	Cross-Industry Convergence
Sector	Information Technology, Media and Entertainment
Organization	Apple Inc.
Source	Fritz, B., et. al., "Apple sets its sights on Hollywood with plans for original content", The Wall Street Journal, http://online.wsj.com/; Mickle, T., "Apple CEO Cook’s 2016 pay lower as tech giant misses targets", The Wall Street Journal, http://online.wsj.com/; AcceleratingBiz analysis
Original Publication Date	January 12, 2017

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