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Briefing
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- ARKit Augmented Reality Toolset – Apple introduced ARKit, augmented reality toolset that lets developers incorporate AR into apps, making iPhones and iPads potentially world's largest AR platform"
- Fall 2017 Availability – Announced at company's Worldwide Development Conference, ARKit will be part of iOS 11 update available in fall 2017
- Powerful AR Capabilities – Allows virtual objects to be displayed over real-world spaces and objects
- How It Works – Leverages iPhone's and iPad's camera, motion sensors, CPU and GPU to provide "fast and stable motion tracking"
- Competition – Competes with Google Tango and Facebook Camera Effects, though Tango is limited to few Android phones and Camera Effects is constrained to Facebook’s app
- Initial Applications – Include IKEA app that overlaps furniture onto real-world rooms, and Lego app, which demoed virtual Batmobile and Batman on iPad screen
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Accelerator
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Sector
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Information Technology
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Organization
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Apple Inc.
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Source
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Wuerthele, M., "ARKit augmented reality tools in iOS 11 will make iPhone, iPad world's largest AR platform",
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Robertson, A., "Apple is launching an iOS ‘ARKit’ for augmented reality apps",
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Haselton, T., "Apple just unveiled its augmented reality platform and it's pretty amazing",
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Constine, J., "Apple undercuts Facebook in the augmented reality platform war",
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Protalinski, "Apple unveils ARKit, wants developers to turn iOS into ‘the largest AR platform in the world’",
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Michaels, P., "With ARKit, Apple Could Redefine Augmented Reality",
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AcceleratingBiz analysis
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Original Publication Date
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June 5, 2017
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