Apple introduced Clips app for creating videos, equipped with artificial intelligence capabilities such as speech and face recognition

Briefing

April 7, 2017

Briefing	Video-Making Software – Apple introduced Clips, new app for creating videos on iPhone and iPad, available on App Store for free beginning in April 2017 Multimedia Creation – Combines video clips, photos, and music, allowing users to add filters, speech bubbles, shapes, full screen animated posters, and emoji to their videos Live Titles – Uses speech recognition to enable users to add animated captions and titles with their voice, supporting 36 languages Sharable – Enables seamless sharing to popular social networking and video sites, such as Facebook, Instagram, YouTube, and Vimeo Easy-to-Use – Lets users create videos without timelines, tracks or complicated editing tools Suggests Friends – Suggests people on Messages who might be interested in video, based on video participation and share history
Accelerator	Artificial Intelligence, Content Creation, Sharing and Consumption, Mobile and Wearable Devices
Sector	Information Technology
Organization	Apple Inc.
Source	"Apple introduces Clips: the fun, new way to create expressive videos on iOS," Apple Newsroom, https://www.apple.com/newsroom/; Bell, K., "Apple's new video app is part Snapchat, part iMovie and full of AI", Mashable, http://mashable.com/; AcceleratingBiz analysis
Original Publication Date	March 21, 2017

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