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Briefing
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- Health App – Apple and health insurance provider Aetna launched new app called Attain that leverages Apple Watch data for setting health goals, as well as providing rewards and recommendations on January 29, 2019
- Goal Setting – App determines personalized activity goals based on age, sex, and weight and includes more activities, such as swimming and yoga, rather than just counting steps taken
- Earning Rewards – Users can earn rewards (e.g. points for obtaining gift cards in participating stores, as well as offsetting cost of Apple Watch) for taking actions, like getting more sleep, meditating, as well as monitoring and improving diet
- Recommendations – Makes recommendations based on healthcare reports, such as getting flu shots and vaccinations, refilling medical prescriptions, suggesting visit to physician, and offering lower cost lab tests
- Availability – Available to Aetna members with iPhone 5s or later versions, as well as Apple Watch Series 1 and up
- Security – Health data is encrypted in device and on Apple and Aetna’s servers, as part of compliance to HIPAA (Health Insurance Portability and Accountability Act)
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