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Briefing
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- Spark – Amazon social feature allowing premium-paying Prime members to respond, showcase, and purchase products on platform based on selected category preferences
- Social Shopping – Encourages user to share photos and videos of products available on Amazon, and let anyone browsing feed instantly find and purchase items using tags
- Expected Outcome – Aims to make product discovery easier for shoppers through community with same preferences as user and look into potential user-generated business model
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Accelerator
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Source
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Moon, A., "Amazon launches shopping social network Spark for iOS",
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Musil, S., "Amazon launches Spark, a social network for its shoppers",
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Perez, S., "Amazon launches Spark, a shoppable feed of stories and photos aimed at Prime members",
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"What is Amazon Spark?,"
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AcceleratingBiz analysis
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Original Publication Date
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July 18, 2017
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