Amazon launched Instant Pickup, free service exclusive for Prime members that allows real-time pick-up of items ordered through Amazon app in selected locations

Briefing

August 26, 2017

Briefing	Real-Time Pickup Service – Amazon introduced Instant Pickup, free service that allows Prime members to retrieve items ordered through Amazon app in less than two minutes through self-service lockers in selected locations Selected Items – Include snacks, cold drinks, personal care products, electronics and peripherals, and selected Amazon devices Covered Locations – Currently limited to pickup locations in Los Angeles, Atlanta, Berkeley (California), Columbus (Ohio), and College Park (Maryland), with Amazon planning to expand coverage to other areas in near future
Accelerator	Online Commerce
Market Disruption	Seamless Multi-Channel Experiences
Business Model and Practices Business Model and Practices	Evolved Distribution Channels, Unique Value Propositions
Sector	Consumer Durables, Consumer Non-Durables, Wholesale and Retail Trade
Organization	Amazon.com Inc.
Source	"Need something extra fast? Amazon Instant Pickup launches this week," Amazon, https://www.amazon.com/; Dastin, J., "Amazon adds 'Instant Pickup' in U.S. brick-and-mortar push", Reuters, http://www.reuters.com/; AcceleratingBiz analysis
Original Publication Date	August 15, 2017

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