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Briefing
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- On-Demand Concept Store – Adidas testing store concept “Knit For You,” where 3D knitting machine makes custom designed sweater for customers in four hours
- Customized Experience – Customers get their body 3D scanned, with sweaters knitted to their size, choice of color and specifications for €200 ($215)
- Faster Production – Aims to make production faster by reducing time to move from design to being introduced in store
- Evaluation Phase – Evaluating feedback and data from new store to determine if concept will be pursued further
- Government and Partner Support – Supported by German government in collaboration with academics and industrial partners
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Accelerator
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Market Disruption
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Business Model and Practices
Business Model
and Practices
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Sector
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Consumer Non-Durables, Wholesale and Retail Trade
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Organization
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Adidas AG
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Source
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Original Publication Date
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March 20, 2017
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