|
Briefing
|
- 3D Printed Midsoles – Adidas and Carbon developed shoes with 3D printed midsoles, called FutureCraft 4D, using Digital Light Synthesis technology, which uses digital light to print continuously from bath of liquid ink
- Limited Promo Offer – Selling 300 pairs in April 2017 for undisclosed price, with 5,000 more shoes to be available at retail outlets within 2017
- Mass Production by 2018 – Will produce millions of midsoles by 2018, making project largest mass production of 3D printed product ever
- Future Customization – Plans to distribute Carbon 3D printing machines to manufacturing centers so customers can order individually tailored shoes
- Functional Midsole Design – Honeycomb midsole design makes shoes absorb shock better and contributes to durability
- End of Prototyping – Eliminates need for prototypes as shoes are printed directly from design to sale
|
|
Accelerator
|
|
|
Market Disruption
|
|
|
Sector
|
Information Technology
|
|
Organization
|
Adidas AG, Carbon3D Inc.
|
|
Source
|
|
|
Original Publication Date
|
April 7, 2017
|
