Accelerator: Virtual and Augmented Reality

Utilization of devices to provide artificial sensory experiences through a computer-simulated reality that replicates a real or imagined environment

Virtual and Augmented Reality

Accelerator > Intelligent Devices

Virtual and augmented reality potentially transforming how people interact with each other in both physical and imagined environments

Definition
  • Interactive digital devices and applications providing computer-simulated realities that replicate or augment real and imagined environments

Outlook
  • Integration of virtual and augmented reality technologies into expanding set of business and consumer applications, beyond gaming and entertainment
  • Increased consumer and enterprise adoption as offerings proliferate and cost of devices drop, enabling new ways to consume content and collaborate
  • Intensified competition as players in hardware and software markets increase

Implications
  • Substituting virtual reality for physical presence as technology functionality improves
  • Using augmentation to provide people with more information about physical environments, enabling better decisions
  • Fostering new categories of immersive entertainment
  • Reducing potentially need for commuting, dedicated offices, and travel

How will you deliver unique customer experiences, improve teamwork collaboration, and increase productivity using virtual and augmented reality?