NBC to begin airing Stay Tuned, daily news show aired twice per day exclusively on Snapchat's new Discover section

Briefing

August 24, 2017

Briefing	NBC's Stay Tuned – NBC announced start of first daily news show exclusive on Snapchat's Discover section Stay Tuned Schedule – Will air once every morning and evening during weekdays, and once every Saturday and Sunday, covering up to five headlines, with each episode running two and a half minutes long Target Audience – Targets younger audience that typically do not watch news shows or cable TV, or read print magazines Production Team – Staffed and produced by team of 30 NBC News employees and two anchors collaborating with Snapchat Advertising Revenue – Will sell advertisements on show, with Snap and NBC sharing on revenue
Accelerator	Content Creation, Sharing and Consumption
Business Model and Practices Business Model and Practices	Evolved Distribution Channels, New Customer Segments
Sector	Information Technology, Media and Entertainment
Organization	National Broadcasting Company (NBC), Snapchat Inc.
Source	Wagner, K., "NBC has 30 employees working on a daily news show exclusively for Snapchat", Recode, https://www.recode.net/; Fuscaldo, D., "NBC to air a twice-daily news show on Snapchat", Investopedia, http://www.investopedia.com/; AcceleratingBiz analysis
Original Publication Date	July 19, 2017

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