Proof Point
Rock Health survey showed 46% of U.S. consumers classified as active digital health adopters in 2016, up from 19% in 2015
U.S. Adoption of Digital Health Tools
2015 – 2016 (percentage of users)
| Note: | Data based on Rock Health's Digital Health Consumer Adoption report survey of 4,015 adults in U.S. |
Proof Point Findings
- Active Digital Health Adopters – Consumers using three or more health tools, such as wearables, telemedicine (i.e. remote patient consultation and diagnosis using telecommunication technologies, such as phone calls, emails, and live videos), and sensors (i.e. miniaturized data gathering devices embedded in or attached to various human body parts)
- American Adoption – 46% of U.S. consumers classified as active digital health adopters in 2016, wherein 23% use three health tools, 13% use four and 10% use five or more
- Non-Adopter Decline – Only 12% of Americans are non-adopters in 2016, decline from 20% in 2015
- Key Growth Drivers – Include proliferation of digital health tools, increasing accessibility of digital health products, rapidly advancing data and health technologies, decreasing concerns in privacy and security of health information, and growing preference for digital devices
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Accelerator |
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Sector |
Healthcare/Health Sciences
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Source |
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Date Last Updated |
June 18, 2017
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