Human vs. Bot Online Traffic

Human vs. Bot Online Traffic

Proof Point

According to Imperva, more than half (51.8%) of web traffic generated by bots rather than humans in 2016

Human vs. Bot Online Traffic

2012 – 2016 (percentage)

Note: Data based on Imperva’s analysis of nearly 17 billion website visits from across 100,000 domains

Proof Point Findings

  • Bot Traffic – Software applications that conduct automated tasks, comprised of good bots that monitor or enhance the web, and bad bots that mimic or shut down websites, steal content or spam
  • Bot Traffic vs. Human Traffic – Bot traffic again surpassed human traffic in 2016, comprising more than half (51.8%) of online traffic, after experiencing three-year decline from highest 61.5% in 2013 to 47.0% in 2015
  • Good Bots vs. Bad Bots – Good bots increased to 22.9% of total in 2016 compared to 19.5% in 2015, with bad bots traffic remaining at 28.9% of total
  • Key Drivers – Include expanding capabilities of online robots, increasing robot adoption to automate human tasks, intensifying security measures implemented in online domains, growing good bot activity, and bad bots' penetration of less trafficked websites



Information Technology


Date Last Updated

June 18, 2017

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