Applications with Largest Share of North American Downstream Traffic From Fixed Access Networks

Applications with Largest Share of North American Downstream Traffic From Fixed Access Networks

Proof Point

Online video streaming platforms continued to dominate North American downstream traffic from fixed access networks in 2016, making up more than half of total

Applications with Largest Share of North American Downstream Traffic From Fixed Access Networks

2016 (percentage)

Proof Point Findings

  • Downstream Traffic – Online data received by computer or network from the cloud
  • Netflix with Largest Share – More than one-third or 35.2% of total downstream traffic from fixed access networks in 2016 originated from Netflix
  • Dominated by Video Streaming Platforms – Other video streaming platforms also had significant share of downstream traffic, such as Youtube (17.5%), Amazon Video (4.3%), and Hulu (2.7%)
  • Key Growth Drivers – Include proliferation of video streaming platforms, continuously advancing home and mobile network connectivity, growing consumer preference for on-demand access to content, and increasing dependence on digital devices to consume content

Accelerator

Sector

Media and Entertainment

Source

Date Last Updated

June 17, 2017

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