LinkedIn introduced machine and human curated news feed, called Trending Storylines, to increase engagement on site

Briefing

March 31, 2017

Briefing	Trending Storylines – Announced launch of Trending Storylines, curated news feed that displays news articles and related posts personalized to interests and profession, focusing initially on technology, finance and healthcare topics Algorithm and Editorial Curation – Powered by machine learning, algorithms, and editorial staff that select which content to include on news feeds Follow People and Topics – Will add feature that lets users follow people and topics they discover in Trending Storylines, enabling LinkedIn to better personalize content Feature Roll Out – Rolled out initially in U.S. with service to be available soon in other countries
Accelerator	Artificial Intelligence, Content Creation, Sharing and Consumption
Business Model and Practices Business Model and Practices	Data, Interfaces and Algorithms
Sector	Information Technology
Organization	LinkedIn Corp.
Source	"Introducing trending storylines on the LinkedIn feed," LinkedIn Newsroom, https://press.linkedin.com/; Kapko, M., "LinkedIn add news curation with ‘trending storylines’", CIO, http://www.cio.com/; Lunden, I., "LinkedIn revamps timeline with Trending Storylines: curated, algorithmic news clusters", TechCrunch, https://techcrunch.com/; AcceleratingBiz analysis
Original Publication Date	March 22, 2017

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