Amazon opens futuristic “Amazon Go” store in Seattle with technologies that allows customers to shop without waiting in line

Briefing

Amazon opens futuristic "Amazon Go" store in Seattle with technologies that allows customers to shop without waiting in line

March 8, 2017

Briefing

  • Futuristic Store – Opened grocery store called Amazon Go in Seattle, where customers scan their smartphones to enter and shopping items are automatically charged to credit card when they leave
  • Just Walk Out Technology – Leverages CCTV cameras, pressure sensors, computer vision, and deep learning algorithms that detect when items are taken off shelf, identify shopper, and count items in virtual shopping basket
  • Hassle-Free Shopping – Allows for shopping without waiting in line, checkout from registers, and bar code scanning
  • Public Opening 2017 – Currently available only for employees, but will be opened to public by 2017

Accelerator

Business Model and Practices

Business Model
and Practices

Sector

Wholesale and Retail Trade

Organization

Amazon.com Inc.

Source

Original Publication Date

December 5, 2016

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