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Briefing
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- On-Demand Public Transit – City of Cupertino in California collaborated with Via to offer on-demand public transport where residents can hail shuttle van from mobile app
- Ridesharing Algorithms – Via’s advanced algorithms coordinate and enable passengers to share rides with less detours, fixed routes and schedules
- Service Area/Scope – Covers 11 square miles of City of Cupertino and satellite zone surrounding Sunnyvale CalTrain station
- Service Vehicles – Include six Cupertino-branded Mercedes Metris vans initially, each seating six passengers, but will grow to 10 vehicles over time, including wheelchair accessible vehicle
- Advantages – Include increased mobility and efficiency compared to public buses, plus less traffic congestion and vehicle emissions from private vehicles
- Price and Schedule – Service available for $5 per ride, and $17 per week or $60 per month for multiple rides, from 6 am to 8 pm on weekdays, and 9 am to 5 pm every Saturday
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Accelerator
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Market Disruption
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Business Model and Practices
Business Model
and Practices
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Sector
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Transportation and Logistics
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Function
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Customer Experience and Service, Operations, Manufacturing and Production
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Organization
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Via Transportation Inc.
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Source
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Original Publication Date
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October 7, 2019
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