Access Over Ownership

Market Disruption > Customer Needs and Behaviors

Consumers increasingly valuing accessing products and services via the "sharing economy," rather than buying dedicated assets upfront that they rarely use

Consumers increasingly valuing accessing products and services via the "sharing economy," rather than buying dedicated assets upfront that they rarely use

Illustrative Disruptions
Illustrative Disruptions
  • Extensive Selection – Gaining of access to much more extensive selection of products or services than any individual customer could ever buy
  • Minimized Upfront Costs – Renting of products and services as needed, rather than committing upfront capital to buy
  • Greater Efficiency – Accessing only when needed, rather than owning assets that are rarely used
  • Selected Examples – Car ownership (Uber, Lyft, ZipCar), second homes (AirBnb, WeLive), office space (WeWork, Citizen Space, Blankspaces), music and video streaming (Apple, Amazon Prime, Google Now, Netflix and Spotify)
PROOF POINTS
BRIEFINGS