Access Over Ownership

Market Disruption > Customer Needs and Behaviors

Consumers increasingly valuing accessing products and services via the "sharing economy," rather than buying dedicated assets upfront that they rarely use

Illustrative Disruptions

  • Extensive Selection – Gaining of access to much more extensive selection of products or services than any individual customer could ever buy
  • Minimized Upfront Costs – Renting of products and services as needed, rather than committing upfront capital to buy
  • Greater Efficiency – Accessing only when needed, rather than owning assets that are rarely used
  • Selected Examples – Car ownership (Uber, Lyft, ZipCar), second homes (AirBnb, WeLive), office space (WeWork, Citizen Space, Blankspaces), music and video streaming (Apple, Amazon Prime, Google Now, Netflix and Spotify)