Proof Point

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PSB survey found majority of American employees likely to participate in sharing economy, with propensity higher among Millennials

American Willingness to Participate in Sharing Economy
2016 (percentage of respondents)

Note: Data based on Penn Schoen Berland (PSB)’s 2016 study of U.S. employees, adults who work more than 35 hours a week from seven industries: education, government, financial services, healthcare, manufacturing, media & entertainment, and retail
Proof Point Findings:
  • Sharing Economy – Economic and social activities involving sharing of underutilized assets (e.g. cars, houses, heavy equipment), mostly through online platforms
  • American Participation – 55% of U.S. employees in PSB survey willing to participate in sharing economy
  • Willing Millennials – Willingness to participate higher among Millennials at 69%
  • Older Generation Split – More than 40% of Baby Boomers answered willing to participate, though 39% identified themselves as averse to sharing economy
  • Key Drivers – Include increasing accessibility of products and services, creation of new jobs and business opportunities, more efficient use of underutilized assets, less expensive cost of accessing than ownership, and additional income source potential
Market Disruption: Access Over Ownership
Source: 

Date Last Updated: February 12, 2018

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