Briefing

    0

Luxury auto maker Audi to offer car subscription service, Audi Select, which will be available initially in Dallas-Fort Worth area

September 27, 2018

Briefing:
  • Car Subscription Service – Car manufacturer Audi launched Audi Select, flexible subscription service that lets customers access five models of Audi cars for monthly fee of $1,395 in Dallas-Fort Worth, U.S.
  • Five Model Cars – Include Audi A4 sedan, A5 Cabriolet, Audi Q5, Audi Q7 sport utility vehicles (SUVs), and S5 Coupe, available for up to two swaps per month
  • Silvercar Rentals – Also includes two days of Silvercar rentals for Audi cars, accessible in many U.S. airports and cities
  • Channels – Customers can get their cars through home delivery, or pick them up at nearest dealership

Image Source: Audi Newsroom

Image Source: Audi Newsroom

Market Disruption: Access Over Ownership
Business Models and Practices: New Revenue Models , Managed Product Portfolios
Sector: Transportation and Logistics
Organization: Audi AG

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