
Business Model and Practices > Value Propositions and Offerings
Dynamic product portfolio management enables companies to adapt quickly to changing market opportunities and challenges
Dynamic product portfolio management enables companies to adapt quickly to changing market opportunities and challenges
Innovative Practices
- Assess nature, magnitude and timing of disruptive threats and opportunities impacting business
- Identify opportunities to leverage company's existing technologies, relationships and other capabilities to address emerging market opportunities
- Develop offering portfolio to maximize profit from legacy products while redirecting investment toward promising new opportunities
- Prioritize and launch prioritized growth initiatives
Books and Other Recommended Sources
- Managing Innovation Portfolios – Strategic Portfolio Management, by Ralph-Christian Oh, Kevin McFarthing (2013)
- Managing Your Innovation Portfolio, by Bansi Nagji, Geoff Tuff (2012)
- Managing a Portfolio of Products, by On The Mark
- Portfolio Management, by Product Development Institute Inc.
- Innovation Portfolio and Pipeline Management, by IXL Center Inc. (2013)