Business Model and Practice: Managed Product Portfolios

Dynamic product portfolio management enables companies to adapt quickly to changing market opportunities and challenges

Managed Product Portfolios

Business Model and Practices > Value Propositions and Offerings

Dynamic product portfolio management enables companies to adapt quickly to changing market opportunities and challenges

Innovative Practices
  • Assess nature, magnitude and timing of disruptive threats and opportunities impacting business
  • Identify opportunities to leverage company's existing technologies, relationships and other capabilities to address emerging market opportunities
  • Develop offering portfolio to maximize profit from legacy products while redirecting investment toward promising new opportunities
  • Prioritize and launch prioritized growth initiatives

Books and Other Recommended Sources

Are you actively managing a portfolio allowing tradeoffs between existing products and new opportunities?