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Briefing
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- Drive Up Expansion – Target’s same-day in-store pickup service Drive Up is now available in almost 1,750 stores across all 50 states in U.S. as of August 2019
- Benefits – Allows anyone to order through Target’s mobile app, pick up items in stores within an hour or upon notification, with orders loaded in car in less than two minutes
- Background – Service started as pilot in Minneapolis and St. Paul in 2017 and was officially launched in April 2018
- Achievement – More than doubled orders to nearly 5 million in first half of 2019 compared to total of 2018
- Free Samples – Gives free product samples to first-time users to induce trial and encourage repeat business
- Customers – Service most popular among parents with young children as diapers, wipes, and baby formulas have become most saleable items
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Accelerator
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Market Disruption
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Business Model and Practices
Business Model
and Practices
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Sector
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Wholesale and Retail Trade
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Function
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Customer Experience and Service, Marketing and Business Development, Sales and Distribution Channels
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Organization
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Target
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Source
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Original Publication Date
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August 29, 2019
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