Proof Point
High-performing companies more likely to have higher percentages of revenue from data monetization than others, according to McKinsey survey
Percentage of Revenue from Data Monetization
2017 (percentage of respondents)
| Note: | Based on McKinsey’s survey of 530 C-level executives and senior managers globally, representing full range of industries and company sizes. High performers are organizations with annual growth rates of 10% or more for both organic revenue and EBIT over the past 3 years. Respondents who answered others or don’t know are not shown. |
Proof Point Findings
- Incremental Revenue – Most respondents in McKinsey survey said data monetization makes up 1% to 10% of total revenue in 2017
- Top-line Increase – High performers are three times more likely to say data monetization efforts contribute more than 20% to total revenue
- Insignificant Growth – Two in five high performers and almost three in ten of all other respondents think revenue from data monetization constitutes only less than 1% of their companies’ total
- Key Growth Drivers – Include growing demand and value of consumer data, intensifying competition, and heightening consumer need for personalized services
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Date Last Updated |
February 7, 2019
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