Visit Wales, Welsh government's tourism office, awarded £290,000 to six virtual reality projects through its Tourism Product Innovation Fund

Briefing

October 26, 2017

Briefing	Visit Wales Funding – Tourism office granted total of £290,000 to six virtual reality (VR) projects through its Tourism Product Innovation Fund, driving use of VR technology to promote country's tourist attractions VR Appeal – Videos received positive responses in surveys, and showed to be appealing to tourists, as it enabled them to interact with location or attraction they otherwise would not consider visiting Expected Outcome – Aims to encourage younger tech-savvy tourists to visit their sites by providing better virtual experience
Accelerator	Virtual and Augmented Reality
Business Model and Practices Business Model and Practices	Evolved Distribution Channels
Sector	Accommodation and Travel
Source	Gidley, S., "Virtual reality: Tourism firms use VR to attract visitors", BBC, http://www.bbc.com/; AcceleratingBiz analysis
Original Publication Date	October 22, 2017

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Visit Wales, Welsh government’s tourism office, awarded £290,000 to six virtual reality projects through its Tourism Product Innovation Fund

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