Proof Point
More than half (51%) of adults in Accenture survey think they pay for at least some OTT video content they are not interested in
Online Consumers' Satisfaction with Content Distributed by OTT Video Services
2018 (percentage of global respondents)
| Note: | Data based on Accenture’s 2018 Digital Consumer Survey of 19,867 online adult consumers from 19 countries, aged 18 and above |
Proof Point Findings
- Over-The-Top (OTT) Video – Streaming and distribution of film, television, and video content via Internet through devices like smartphones, tablets, laptops, and connected TVs
- Pays for Interesting Content – 49% of online adult consumers in global Accenture survey say they pay OTT video providers for content they want to watch
- Does Not Care About Content – More than half (51%) of OTT video customers surveyed say they pay for at least some content they do not find interesting or care little about
- Opportunity for Personalization – According to Accenture, market is ripe for flexible bundles that customize content, as well as new business models that cater to additional consumer demand
- Key Growth Drivers – Include proliferation of on-demand video streaming platforms, improving home connectivity, expanding volume of video content, growing consumer preference for on-demand services, and increasing dependence on digital devices to consume content
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Accelerator |
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Market Disruption |
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Sector |
Information Technology, Media and Entertainment
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Source |
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Date Last Updated |
March 23, 2018
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