Use of Voice-Enabled Digital Assistants

Use of Voice-Enabled Digital Assistants

Proof Point

Younger generations in Accenture survey more inclined to use digital assistants while older consumers lag in adoption

Use of Voice-Enabled Digital Assistants

2017 (percentage of global respondents by age)

Note: Data based on Accenture’s 2017 Digital Consumer Survey of 25,996 online consumers in 26 countries

Proof Point Findings

  • Voice-Enabled Digital Assistant – Artificial intelligence application that uses voice recognition, natural language processing, and speech synthesis to converse with users and assist in completing tasks
  • Digital Natives – More than half (51%) of teenagers aged 14-17 years old surveyed by Accenture have tried using voice-enabled digital assistants, with one-third (31%) using them regularly
  • Laggard Generation – Half of online consumers older than 55 years not interested in voice-enabled digital assistants
  • Potential New Users – More than third of online consumers across all age groups have not used virtual assistants, but are interested in the technology
  • Key Growth Drivers – Include exponentially advancing computing power, proliferation of digital AI assistants, and growing need for solutions that can improve work efficiency



Information Technology


Date Last Updated

March 26, 2018

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