U.S. Shopper Smartphone In-Store Usage

U.S. Shopper Smartphone In-Store Usage

Proof Point

Majority of U.S. shoppers in UPS survey used smartphones while shopping in-store in 2017, mostly to look up product reviews and compare prices

U.S. Shopper Smartphone In-Store Usage

2017 (percentage)

Note: Data from 2017 UPS Pulse of the Online Shopper’s survey for 5,189 respondents

Proof Point Findings

  • Using Smartphone In-Store – More than three in five respondents have used their smartphones at least once in-store, mostly to look up product reviews (70%), compare prices (70%), and access coupons (69%)
  • Informed Shoppers – Shoppers also used smartphones in-store to look for information, such as product alternatives (22%), different online retailer (20%), other locations for same retailer (20%) and stock status in another location or online (20%)
  • Key Growth Drivers – Include increasing number of better informed and more empowered customers, continuously evolving consumer shopping behavior, and growing demand for unique products and seamless multi-channel shopping experience

Accelerator

Market Disruption

Sector

Wholesale and Retail Trade

Source

Date Last Updated

March 5, 2018

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