Proof Point
Reuters Institute found younger generations more likely to use digital media as main source for news, while older groups prefer traditional channels
Main News Source by Age
2017 (percentage)
| Note: | Data based on Reuters Institute’s 2017 Digital News Report survey of more than 70,000 people in 36 worldwide markets |
Proof Point Findings
- Digital News Media – Journalism presented in variety of technical medium (i.e. audio, video, digital photography, website and social media)
- Younger Digital Preferences – More than half of younger generations aged 18 to 34, named digital news media and social platforms as main source for news, with majority of youngest generation more likely to use social media
- Older Generation Habits – Majority of people older than 25 still use television as main source for news, with oldest generation as biggest user of printed newspaper
- Key Drivers – Include increasing digital and social media penetration, continuously advancing network connectivity, proliferation of online news content, and better accessibility of content from digital media channels
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Accelerator |
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Market Disruption |
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Sector |
Media and Entertainment
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Source |
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Date Last Updated |
January 9, 2018
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