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Briefing
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- Immersive Experience – Seattle’s Woodland Park Zoo exploring use of virtual reality technology and beacons to provide visitors with better experience and more in-depth look at zoo animals’ daily lives
- Pilot Program – Focuses on lives of two greater one-horned rhinos, Taj and Glenn, which have been transferred to new area that was previously inhabited by elephants
- Virtual Reality Content – Partnered with Oculus to develop 360-degree video that showcases daily life of rhinos from caretakers’ perspective
- Bluetooth Beacons – Launched Rhino Lookout, in collaboration with analytics solution provider Footmarks, which leverages bluetooth beacons to push content to visitors’ zoo mobile app, including quizzes, videos, facts and action tips
- Initiative Goal – Aims to determine if technology tools can help increase empathy for animals among visitors, potentially enabling them to take active pro-conservation stance in future
- Limited Availability – During beta phase, 360-degree video content available to select visitor groups only, while Rhino Lookout mobile app is only available for iPhones
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Accelerator
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Business Model and Practices
Business Model
and Practices
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Sector
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Accommodation and Travel, Media and Entertainment, Non-Governmental Organizations (NGOs)
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Organization
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Footmarks, Oculus VR Inc., Woodland Park Zoo
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Source
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Original Publication Date
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July 12, 2018
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