Use of Artificial Intelligence in News Industry

Use of Artificial Intelligence in News Industry

Proof Point

Six in ten publishers in Reuters Institute survey using artificial intelligence to filter content, with 40% also automating workflows and optimizing marketing efforts

Use of Artificial Intelligence in News Industry

2018 (percentage of respondents)

Note: Data based on Reuters Institute's survey of 194 editors, Chief Executive Officers (CEOs), and digital leaders of traditional and digital publishing companies from 29 countries

Proof Point Findings

  • Artificial Intelligence – Software technologies autonomously performing tasks equal to or better than humans
  • Content Discovery – 59% of publishing companies claimed to be using AI to improve content recommendations, with more than one third saying it helps them find stories
  • Increased Automation – Four in ten respondents leveraging AI to automate workflows, such as managing diaries, organizing meetings, responding to e-mails, fact-checking, news reporting, and moderating comments
  • Optimized Marketing – 39% said artificial intelligence helps them optimize marketing, such as targeting audiences and personalizing offers and advertisements
  • Key Drivers – Include proliferation of AI-based applications, increasing need for companies to automate work processes, and intensifying competitive landscape


Business Model and Practices

Business Model
and Practices


Media and Entertainment


Date Last Updated

July 27, 2018

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